Media

Media Coverage

Coverage is listed with publication, author, date and a link to the original source. Full articles are not republished unless rights allow.

Selected

Featured Media

Home Business Magazine

Adapting Technical Central Asian Traditions for New York's Sophisticated Tastes Helps Gulnoza Jurayeva Prove Authenticity Can Scale

A feature on how a technique-driven Central Asian concept is standardized without losing authenticity: the signature dish is documented as standard work with portioning rules, timing windows and live quality checkpoints; training is run as a core operating function with station-readiness standards; and speed is designed as a workflow decision around peak-hour conditions. Reported outcomes include three U.S. locations in three years, a 100-person team, catering for CUNY campuses, Columbia University and NYU, and a fourth location planned for 2026 on Emmons Avenue in Brooklyn.

March 2026United States

CEOWORLD magazine

Gulnoza Jurayeva: If you cannot repeat the result, you do not have a platform

A CEO Spotlight interview on disciplined expansion: a signature product only becomes a platform when it holds consistently across shifts, peak hours and supply variation without the founder acting as the control system. Gulnoza Jurayeva explains her filter for what enters the lineup, why multi-location growth shifts a company from talent to systems, when a new concept deserves a separate brand (JoJaChix, launched January 2026), and how to standardize what must be stable while training what must be skilled. Context cited includes Laghman Express operations in Brooklyn and Atlanta, 4.9 review ratings, two consecutive years on The New York Times best NYC restaurants lists, and the April 2026 Cases&Faces award for Best Entrepreneur in Food & Beverage.

April 20, 2026United States

ForbesKazakhstan

Forbes Kazakhstan

Authentic Cuisine Restaurants: How to Scale the «Unscalable»

A Forbes.kz business feature on the operational limits of heritage cuisine and how they are removed through standardization. Against a Heritage Revival Foods market projected to reach $3bn by 2033 at ~7% CAGR, the article examines the classic dependence of authentic restaurants on a single chef's craft, and the Fast-Healthy model developed by Gulnoza Jurayeva for Laghman Express and JoJaChix — uniting Uyghur, Kazakh, Kyrgyz, Uzbek and Dungan culinary traditions and delivering them at modern fast-format speed with technological operating standards and systemic production control at every level.

April 30, 2026Kazakhstan

Hell Gate NYC

Laghman Express Brings Their Delicious Uyghur Feast to Gravesend

A restaurant review by Scott Lynch highlighting the second Laghman Express location on Coney Island Avenue in Gravesend, Brooklyn. The piece praises the cool booths, hand-pulled laghman noodles, and several new dishes, while noting the restaurant's path from a Bensonhurst opening in early 2024 to recognition on The New York Times 100 best NYC restaurants list.

January 15, 2025United States

Index

All Coverage

Home Business Magazine

Adapting Technical Central Asian Traditions for New York's Sophisticated Tastes Helps Gulnoza Jurayeva Prove Authenticity Can Scale

March 2026United States

CEOWORLD magazine

Gulnoza Jurayeva: If you cannot repeat the result, you do not have a platform

April 20, 2026United States

ValiantCEO

Gulnoza Jurayeva's Professional Road to Laghman Express

An interview tracing a career built through long cycles of practical responsibility rather than sudden leaps: early kitchen formation in Osh from 1999 at Islom Cafe, roughly a decade of protecting standards in one operation, leadership growth in Tashkent and Almaty, a pandemic-era period of clinical laboratory operations in New York, and a return to food entrepreneurship with Laghman Express in Brooklyn in October 2023, followed by expansion to Atlanta. The conversation focuses on how technical craft, operational discipline and business accountability connect in day-to-day leadership.

July 17, 2025United States